Behavioral Profile

“Why do some people consistently achieve much greater success with less effort, while others – who work just as hard, are just as intelligent, and even work in same environment achieve much less?”



Self Awareness + Authenticity = Success

This Equation refers to what is a lifetime’s work in studying the mind, the human experience, happiness and success.
What works for us – depends on who we are, what our values are, and what our natural talents are. Our success is inextricably linked to us knowing and being our true selves.
It’s about expressing your natural talents – in a way which creates value for yourself and others.

And it’s DIFFERENT for everyone.

Fortunately, we have ways of discovering our talents, and ways of aligning ourselves authentically to them.
If you’re interested in achieving higher levels of success in your life,
take this test.
If you’re interested in achieving higher levels of success in your life,
sign up for my Premier Coaching package.

To your Success,
Russ Irwin
Irwin International Coaching



Russ Signature
In a study involving over 197,000 people in 23 countries representing all industries, roles and levels of a company, from entry level all the way up to CEO. The data was analyzed with the help of over 900 consultants and 75 Ph. D’s in the hopes of identifying commonalities between the top performers – the elite 9% who achieved all of their goals within a one-year timeframe. Only two characteristics emerged

1) Self-awareness
2) Authenticity

Simply stated, the peak performers averaged over 90% self-awareness. Their self-insight or self-knowledge of their natural talents were much higher than everyone else and as such, they were able to make better decisions about the roles, positions and the careers they selected thereby being more authentic - playing to their strengths versus their weaknesses.